Branded Refrigeration Equipment Storage & Logistics in Almaty
AdLogix manages fleets of branded refrigeration equipment — coolers, display chillers, and freezer chests — for FMCG manufacturers and BTL agencies in Kazakhstan. We handle the full cycle: custody warehousing in a 5,000 m² facility in Almaty, serial-number tracking, point-of-sale placement, collection from retail outlets, sanitary cleaning, branding re-wrap, and fleet location reporting.
Get a quoteWhy refrigeration equipment logistics requires a dedicated approach
Branded coolers, display chillers, and freezer chests are high-value assets with serial numbers, placement histories, and regular rotation between retail outlets. A standard warehouse accepts them as anonymous cargo and cannot track the condition of a specific unit, its current location, or when it was last cleaned.
AdLogix maintains unit-level records for every piece of refrigeration equipment in its proprietary WMS: serial number, status (at outlet / in warehouse / under repair), movement history, and current location. Clients can see the status and whereabouts of their entire fleet at any time.
How AdLogix manages a refrigeration equipment fleet
- 1
Intake & registration
We receive equipment at our Almaty warehouse and record the serial number, model, brand, and visual condition of each unit. All data is entered into the WMS.
- 2
Custody warehousing
Coolers and display chillers are stored in a 5,000 m² facility under conditions that prevent mechanical damage. Records are maintained at the individual serial-number level.
- 3
Pre-deployment preparation
Before dispatch to a retail outlet, each unit undergoes sanitary cleaning, external inspection, and branding re-wrap if required. Units needing repair are routed to partner service organisations.
- 4
Point-of-sale placement
We deliver and install branded coolers at retail points of sale in Almaty, Astana, regions across Kazakhstan, as well as in Uzbekistan and Russia.
- 5
Collection & transfer
We organise the removal of equipment from closed or rebranded outlets and inter-outlet transfers on client request.
- 6
Fleet location reporting
Clients receive up-to-date reports on the location, status, and movement history of every unit in the fleet — online or via ERP integration.
What is included in the service
Custody warehousing of refrigeration equipment
Almaty warehouse, unit-level serial-number tracking, and operator liability under contract.
Point-of-sale cooler placement
Delivery and installation of branded coolers and display chillers at retail outlets across Kazakhstan and beyond.
Collection & rotation
Removal of equipment from retail outlets, inter-outlet transfers, and return to the warehouse for storage or re-deployment preparation.
Service preparation
Sanitary cleaning, external inspection, and branding re-wrap. Complex repairs are handled through partner service organisations.
Fleet sorting
Separation of equipment into deployment-ready units and those requiring repair or write-off, based on inspection results.
Fleet location reports
A live placement map of the fleet: where each unit is located, when it was last moved, and its current status.
Comparison: managing a refrigeration fleet through AdLogix vs. in-house
| Parameter | AdLogix — 3PL operator | In-house logistics |
|---|---|---|
| Equipment tracking | Unit-level serial-number tracking in WMS with online reports | Excel spreadsheets or fragmented databases; risk of asset loss |
| Warehousing | 5,000 m² facility in Almaty; billing based on actual space used | Leasing space for the entire fleet, including idle units |
| Delivery & placement | Own and partner vehicle fleet; 5 countries | Hiring contractors for each individual task |
| Service preparation | Cleaning, inspection, and branding re-wrap under a single contract | Separate contractors coordinated by the client |
| Fleet location reporting | Automated from WMS; ERP integration available | Manual data collection from sales representatives |
| Scalability | Operation volume scales up or down on request | Requires hiring or laying off staff |
Who benefits from managing a refrigeration fleet through AdLogix
- FMCG manufacturers of beverages, ice cream, and dairy products that place branded coolers in retail outlets.
- Advertising and BTL agencies managing equipment on behalf of brand clients.
- Distributors that need rapid fleet rotation between retail outlets.
- International companies entering the Kazakhstan market without their own warehousing and transport infrastructure.
- Brands that want up-to-date fleet location reports without manual data collection.
Frequently asked questions
How does AdLogix track branded coolers?
Every unit is registered in the proprietary WMS by serial number, capturing the model, brand, status, and movement history. Clients receive online fleet location reports or data exports to their ERP system.
In which regions does AdLogix place refrigeration equipment?
The primary geography is Almaty, Astana, and regions across Kazakhstan. AdLogix also handles delivery and placement in Uzbekistan and Russia; regular deliveries from Russia have been in operation since 2022.
What happens to a cooler that is returned from a retail outlet in poor condition?
Upon intake at the warehouse, each unit undergoes an external inspection and sorting: serviceable units receive sanitary cleaning and branding re-wrap if needed, then are ready for re-deployment. Units requiring repair are transferred to partner service organisations.
Can AdLogix handle only part of the operations — for example, warehousing only or delivery only?
Yes, the service scope is tailored to the client's needs: you can engage custody warehousing only, point-of-sale placement only, or the full fleet management cycle. Terms are agreed individually.
How quickly can AdLogix organise cooler placement at retail outlets?
Timelines depend on fleet size and placement geography. In one project, AdLogix delivered to 3,500+ retail outlets across 14 regions while maintaining a 99.2% SLA. Specific timelines are defined in the contract.
How is the cost of refrigeration equipment storage and logistics calculated?
Pricing depends on fleet size, the scope of operations, and delivery geography — there is no fixed rate card. Submit a request and AdLogix will prepare a commercial proposal tailored to your project.
Let’s discuss your task
We will prepare a quote for your volumes, geography and timelines.