Marketing Materials Logistics: Full-Cycle 3PL for POSM, Retail Equipment & Promo Goods
AdLogix is a 3PL operator specialising in marketing logistics in Kazakhstan. We manage the entire journey of POSM, advertising materials and retail equipment — from goods receipt at the printer or manufacturer through to installation at the point of sale and reverse logistics. 5,000 m² warehouse in Almaty, proprietary WMS, delivery across 14+ regions.
Get a quoteHow Marketing Logistics Differs from Standard Freight Logistics
Standard freight logistics deals with uniform units: pallets, cartons, SKUs with fixed weights and dimensions. Marketing logistics operates in a different reality — 200+ POSM SKUs in varying formats, fragile displays, seasonal peaks tied to the promo calendar, address-specific kits for every point of sale, and hard campaign-launch deadlines.
A mistake in a freight shipment means a stock shortage on the shelf. A mistake in marketing logistics means the wrong POSM at the wrong location on launch day — effectively writing off the entire marketing budget. That is why advertising materials logistics demands unit-level tracking, address-based picking and control at every stage, not simply moving cargo from point A to point B.
AdLogix specialises exclusively in marketing logistics: our processes, WMS and vehicle fleet are purpose-built for POSM, retail equipment and promo materials — not adapted from a standard warehousing operation.
Full-Cycle Stages and What AdLogix Delivers
| Stage | Scope | How AdLogix Does It |
|---|---|---|
| Goods Receipt | Receiving shipments from printers, manufacturers, Russia and China | Unit-level count by SKU, damage recording, warehouse code assignment, placement in WMS |
| Custody Warehousing | POSM, retail equipment, promo goods and branded coolers | 5,000 m² warehouse in Almaty, unit-level tracking, real-time stock balances, ERP integration |
| Picking & Kitting | Assembly of address-specific kits per distribution programme | Individual kit per point of sale, labelling, 99.8% picking accuracy |
| Co-packing | Packing promo sets and campaign kits | Manual and mechanised assembly, branded packaging, quality control |
| Delivery | Distribution to point-of-sale locations, distributors and offices | Own and partner fleet covering Almaty, Astana, 14 regions, Uzbekistan and Russia |
| Installation & Fitting | Retail equipment and POSM installation at point-of-sale locations | Field crews for installation and removal, POSM fitting to brand standards |
| Reverse Logistics | Return of materials and equipment from locations to warehouse | Collection, sorting, condition recording, preparation for reuse |
| Reporting | Proof of completion for every location | Photo reports, acceptance certificates, ERP data export, online status access |
How a POSM Logistics Project Launches with AdLogix
- 1
Programme Alignment
You provide the address programme: the list of point-of-sale locations, kit contents for each, and timelines. AdLogix analyses routes and builds a shipment plan.
- 2
Goods Receipt
We receive shipments from printers, manufacturers or directly from Russia — regular inbound flows from the Russian Federation have been in place since 2022. Every item is counted and entered into the WMS.
- 3
Picking & Co-packing
We assemble address-specific kits for each location: the required POSM, promo goods and accompanying documents. Co-packing of promo sets is carried out where needed.
- 4
Delivery & Installation
We deliver along planned routes and install retail equipment and POSM using our own field crews. SLA for on-time delivery stands at 99.2%.
- 5
Reporting & Reverse Logistics
A photo report and acceptance certificate are produced for every location. Stock balances and returns are recorded in the WMS; data is available online or exported to the client's ERP.
What AdLogix Covers Under 3PL for Marketing
Full-Range Custody Warehousing
POSM, retail equipment, branded coolers, promo goods and branded merchandise — all under one roof in a 5,000 m² warehouse in Almaty.
Address-Based Picking
Individual kit assembly for each of thousands of point-of-sale locations per the brand programme. One confirmed project: 3,500+ locations, 200+ SKUs, 99.8% accuracy.
Promo Set Co-packing
Packing of gift and promo sets, campaign kit assembly and branded packaging — all within a single warehousing workflow.
Delivery Across Kazakhstan and Abroad
Own and partner fleet covering Almaty, Astana, Kazakhstan regions, Uzbekistan and Russia. Over 10,000 deliveries completed on confirmed projects.
Installation & Fitting
AdLogix field crews install retail equipment and POSM to brand standards and carry out removal at the end of each campaign.
WMS & Reporting
Proprietary warehouse management system with ERP integration. Stock balances, movements, delivery statuses and photo reports — all available in real time.
Who Benefits from AdLogix Marketing Materials Logistics
- FMCG manufacturers that regularly refresh POSM and run promo campaigns across Kazakhstan's retail network.
- Advertising and BTL agencies that need a reliable warehouse and distribution hub for multiple client projects simultaneously.
- International brands entering the Kazakhstan market without their own warehousing and transport infrastructure.
- Companies managing a fleet of retail or refrigeration equipment across hundreds or thousands of point-of-sale locations.
- Brands receiving materials from Russia or other countries that need a regional hub for onward distribution.
Inbound Shipments from Russia and Operations within the EAEU
Kazakhstan and Russia are both members of the EAEU, meaning there is no customs border between the two countries. AdLogix has been organising regular inbound shipments of POSM and marketing materials from Russia since 2022: goods are collected from the Russian manufacturer or printer and delivered to the Almaty warehouse without customs clearance.
For shipments to Uzbekistan, which is not an EAEU member, customs clearance is required. AdLogix coordinates this process through partners, providing end-to-end logistics from the Almaty warehouse to point-of-sale locations in Uzbekistan.
Frequently asked questions
What is marketing materials logistics and how does it differ from standard logistics?
Marketing materials logistics covers the management of POSM, retail equipment and promo goods from the manufacturer to the point of sale, including installation and reporting. Unlike standard freight logistics, it requires address-specific kitting for every location, strict adherence to campaign launch deadlines and unit-level tracking across hundreds of SKUs.
Can AdLogix collect materials directly from a printer or manufacturer in Russia?
Yes. AdLogix has been organising regular inbound shipments from Russia since 2022: we collect goods from the supplier and deliver them to the Almaty warehouse. As Kazakhstan and Russia are both EAEU members, no customs clearance is required.
How does AdLogix maintain picking accuracy with a large number of SKUs?
All stock is managed in our proprietary WMS: every item has a warehouse code, storage location and movement history. Address-specific kits are assembled according to system-generated tasks with step-by-step verification — confirmed projects have achieved 99.8% picking accuracy.
Does AdLogix carry out retail equipment installation and POSM fitting?
Yes. Installation and removal of retail equipment, as well as POSM fitting, are part of the AdLogix service offering. Field crews work to brand standards and document every completed location with a photo report.
Is delivery to Uzbekistan available?
Yes. AdLogix delivers marketing materials to Uzbekistan from its warehousing hub in Almaty. As Uzbekistan is not an EAEU member, customs clearance is required — AdLogix coordinates this through its partner network.
How is the cost of POSM logistics services calculated?
Pricing depends on the combination of services required: custody warehousing, picking, co-packing, delivery and installation. There are no fixed rate cards — terms are calculated for each specific project. Submit an enquiry and AdLogix will prepare a tailored commercial proposal.
Let’s discuss your task
We will prepare a quote for your volumes, geography and timelines.