POSM Installation: Placing POS Materials at Retail Points According to Brand Guidelines
AdLogix handles POSM installation at retail points of sale in Almaty, Astana, and across Kazakhstan — from collecting materials at the warehouse to delivering a photo report for every location. Wobblers, shelf talkers, stoppers, stickers, posters, and branded cooler branding are placed strictly according to the brand planogram or guidelines by the promotional campaign launch date.
Get a quoteWhat POSM Installation Is and How It Differs from Merchandising and Equipment Installation
POSM installation is a one-time or periodic operation involving the physical placement of advertising materials (wobblers, shelf talkers, stoppers, stickers, posters) and the branding of retail surfaces in accordance with an approved planogram or brand guidelines. The objective is to bring the point of sale to brand standard by a specific date: a promotional campaign launch, a seasonal rollout, or a rebranding.
Merchandising is a related but distinct discipline: a merchandiser visits the location regularly, monitors product display, rotates stock, and maintains standards on an ongoing basis. POSM installation is project-based work with a clear start and end: place materials by date X, remove them after the campaign concludes.
Retail equipment installation is a separate AdLogix service that involves assembling and setting up physical structures: racks, displays, and branded coolers. POSM installation deals with flat and lightweight advertising media that are affixed to already-installed equipment or store fixtures. Both services can be combined into a single visit.
How AdLogix Executes POSM Installation
- 1
Warehouse Picking
Materials are held in custody warehousing at the AdLogix facility in Almaty. Upon a campaign request, the warehouse assembles kits for each retail point: the required type and quantity of POSM, packed and labelled by delivery address.
- 2
Delivery to Points of Sale
Assembled kits are delivered using AdLogix's own and partner transport. Routes are planned to ensure all locations receive materials before the promotional campaign launch date.
- 3
Installation According to Planogram
The AdLogix team places wobblers, shelf talkers, stoppers, stickers, and posters, and carries out branding of branded coolers and display cases strictly in accordance with the brand planogram or guidelines. Any deviations from the standard are documented and agreed with the client.
- 4
Photo Report for Every Location
After installation, a photo report is produced for each retail point: before-and-after shots confirming compliance with the planogram. The report is delivered to the client in the agreed format.
- 5
Material Removal After the Campaign
Once the promotional campaign ends, AdLogix organises the dismantling and collection of POSM from all locations. Materials suitable for reuse are returned to the warehouse; the remainder are disposed of as agreed with the client.
Materials and Surfaces Covered by POSM Installation
Shelf Materials
Wobblers, shelf talkers, stoppers, and price tag holders — affixed to shelves and racking according to the planogram layout.
Flat Advertising Media
Posters, floor stickers, window and wall decals — placed in zones specified by the brand guidelines.
Branded Cooler and Display Case Branding
Wrapping branded cooler equipment with film, stickers, and badges in accordance with brand standards; branding of open display cases.
Full Point-of-Sale Branding
Simultaneous placement of multiple POSM types across different store zones in a single visit — ensuring full compliance with brand standards by campaign launch.
POSM Installation, Merchandising, and Equipment Installation: Key Differences
| Parameter | POSM Installation | Merchandising | Equipment Installation |
|---|---|---|---|
| Scope of work | Advertising materials: wobblers, stoppers, posters, stickers | Product display on shelves | Physical structures: racks, displays, branded coolers |
| Frequency | Project-based: at campaign launch and upon completion | Regular: weekly or more frequently | One-time: installation or dismantling of a structure |
| Outcome | Point of sale brought to brand POSM standard | Product displayed to merchandising standard | Equipment assembled and installed on-site |
| Photo report | For every location, mandatory | Typically for deviations only | Upon completion of works |
| AdLogix warehouse integration | Direct: materials go from warehouse to point of sale | Not required | Equipment delivered from the warehouse |
Who Benefits from AdLogix POSM Installation
- FMCG brands launching seasonal or themed promotional campaigns in Kazakhstan's retail market.
- Advertising and BTL agencies that need a contractor with their own warehouse, transport, and field team.
- Marketing teams that want a photo report for every retail location without managing their own field staff.
- Companies managing a fleet of branded cooler equipment and regularly updating its visual identity.
- Brands expanding into new regions of Kazakhstan: AdLogix covers 14 regions and 3,500+ retail points across projects.
POSM Installation in Almaty and the Regions: How Geography Works
AdLogix's warehouse hub is located in Almaty — the starting point for all installations. Materials are picked at a 5,000 m² facility, after which the company's own and partner fleet delivers them to retail points across Almaty on the day of the request or according to an agreed schedule.
For campaigns in Astana and other regions of Kazakhstan, AdLogix plans routes around promotional launch dates. In one project, the team covered 14 regions, completing 10,000+ deliveries with an SLA compliance rate of 99.2%. Kit picking accuracy by SKU reached 99.8%, eliminating situations where the wrong material arrives at a location.
Frequently asked questions
How does POSM installation differ from merchandising?
POSM installation is project-based work: placing advertising materials by the campaign launch date and removing them upon completion. Merchandising is the regular maintenance of product display on shelves. AdLogix specialises in installation as part of a full-cycle marketing logistics offering.
Do I need to arrange separate delivery of materials to the points of sale?
No. AdLogix holds POSM in custody warehousing at its own facility in Almaty, assembles kits for each location, and delivers them using its own transport. Materials travel directly from the warehouse cell to the installation site with no intermediate handling.
How is the installation confirmed?
A photo report is produced for every retail point: before-and-after images confirming compliance with the brand planogram or guidelines. The report is delivered to the client in the agreed format and within the agreed timeframe.
Can POSM installation and retail equipment installation be combined in a single visit?
Yes, AdLogix provides both services and can combine them into a single visit to the retail location. This reduces the number of approvals required from store management and shortens the overall time needed to prepare the point of sale for the campaign.
In which cities and regions does AdLogix carry out POSM installation?
Primary coverage includes Almaty, Astana, Shymkent, and regions across Kazakhstan. In past projects, AdLogix has covered 14 regions and more than 3,500 retail points. Coverage conditions for a specific region are confirmed at the time of enquiry.
How is the cost of POSM installation calculated?
The cost depends on the number of retail points, geography, material types, and the scope of work at each location. Submit a request with your campaign parameters and AdLogix will prepare a quote.
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