IT Solutions: Digital Platform for Marketing Materials Management
An Orchestration & Visibility platform for transparent collaboration between head office and regional teams. It manages the full materials lifecycle: demand planning → supplier allocation → warehouse consolidation → storage → delivery → reporting.
Get a quoteWhat Problem the Platform Solves
In large companies, managing non-commercial goods — POSM, retail equipment, uniforms, packaging, consumables — is often handled through spreadsheets and email. Regional managers submit requests in different formats, the head office manually consolidates demand, and real-time order status and actual warehouse stock are impossible to see at a glance.
Industry estimates suggest that up to 5–12% of operational costs for non-commercial goods fall outside transparent control. The AdLogix digital platform eliminates manual operations and gives both head office and regional teams a shared picture: what has been ordered, who approved it, where the shipment is, and when it was accepted at the point of sale.
The result is a significant reduction in administrative workload for trade marketing and procurement teams, and full lifecycle control of materials from demand to report.
Platform Capabilities
Key modules that cover the marketing materials management process from start to finish.
Materials Catalogs
Category hierarchy, item cards with photos, specifications, stock levels and limits, catalog visibility by region and employee role. Ordering in a couple of clicks — add to cart.
Approval Chains
Flexible routing by amount, category and region, parallel and sequential stages, push notifications, mobile approvals and a full decision log.
Kanban Board & Statuses
All orders on one board: created, pending approval, picking, in transit, delivered. Statuses update in real time.
Warehouse Integration
WMS adapter via API: live stock balances and automatic pick task creation immediately after request approval.
Digital Acceptance
The recipient confirms delivery with a digital acceptance act including photos; discrepancy reports are generated automatically and documents are attached to each shipment.
Analytics & Reporting
Dashboards by orders, budgets, regions and categories, delivery deadline monitoring, and report exports for the head office.
What It Looks Like
Sample platform screens. The interface is configured to match your company structure, material categories and workflows.
Materials Catalog
POSM and equipment cards with stock levels and regional limits, category filters and search.
Order Board
Kanban board with real-time statuses and deadlines for all regional requests.
Approval Chain
Approval routing with conditions by amount, category and region, plus a full decision log.
Shipments & Acceptance
Shipment details, line items, attached documents and digital acceptance acts.
Analytics
Key metrics by orders, budgets and regions on a single dashboard.
Full Materials Lifecycle in One System
- 1
Demand Planning
Regions select materials from the catalog within their limits and budgets and create a request — no emails or spreadsheets needed.
- 2
Approval
The request automatically follows the configured approval route; all decisions are recorded in the log.
- 3
Supplier Allocation
Line items are distributed among suppliers and manufacturers; lead times are tracked within the system.
- 4
Consolidation & Storage
Materials are received and consolidated at the AdLogix custody warehouse; stock levels are visible in the platform in real time.
- 5
Picking & Delivery
The pick task is sent to the warehouse via API, and the shipment is tracked through to the recipient.
- 6
Acceptance & Reporting
A digital acceptance act with photos confirms delivery, and the data feeds into reports for the head office.
Deployment Options
| Parameter | Standalone | With Integration |
|---|---|---|
| Scenario | Platform as a single window for requests, approvals, warehousing and delivery | Data exchange with corporate systems and third-party provider systems |
| Go-live timeline | 4–6 weeks | 4–6 weeks + integration setup |
| Client IT team | Not required | Minimal involvement for API access |
| Categories | POSM, retail equipment, uniforms, packaging, consumables, IT equipment | Same categories + reference data synchronization |
Frequently asked questions
Can the platform be used without custody warehousing at AdLogix?
Yes. The platform can operate standalone or integrated with corporate systems and third-party warehouses. Maximum benefit is achieved when combined with AdLogix warehousing and delivery services.
How long does go-live take?
A standard go-live takes 4–6 weeks and requires no in-house IT team from the client: we configure catalogs, roles, approval routes and warehouse integration.
Which material categories can be managed in the system?
Any non-commercial goods: POSM and advertising materials, retail and branded cooler equipment, uniforms, promo kits, packaging, consumables and IT equipment.
How do regional staff approve requests?
Via the web interface or smartphone: the system sends a push notification and the decision is recorded in the approval log.
How is delivery confirmed?
The recipient completes a digital acceptance act with photos. In case of discrepancies, the act is generated automatically and all documents are attached to the shipment.
Let’s discuss your task
We will prepare a quote for your volumes, geography and timelines.