Marketing Materials Logistics in Astana: POSM Delivery and Equipment Installation
AdLogix runs regular shipments of POSM, promo kits and retail equipment from its warehousing hub in Almaty to Astana. Point-of-sale delivery, installation and mounting/dismounting of equipment, and reverse logistics — all covered under a single contract with a 3PL operator.
Get a quoteHow AdLogix Organises Delivery from Almaty to Astana
The AdLogix warehousing hub is located in Almaty. Regular shipments to Astana are consolidated from here: groupage runs for multiple clients and dedicated transport for large-scale campaigns. The Almaty–Astana route has been operational since 2019 and is part of the standard dispatch schedule.
Before each shipment, every consignment is picked for specific retail outlets: the required SKUs, quantities and labelling are generated in the WMS. On arrival in Astana, couriers and installation teams deliver materials directly to each address — without intermediate transfer to a local AdLogix facility, as no Astana warehouse exists.
In one project, AdLogix managed delivery of 200+ SKUs of POSM across 14 regions, including Astana, achieving a pick accuracy of 99.8% and SLA compliance of 99.2%. Delivery lead times were reduced by 40% compared to the client's previous logistics scheme.
What AdLogix Delivers to Astana
POSM
Wobblers, shelf talkers, displays, posters, price tag holders and other point-of-sale materials — delivered per unit or on pallets.
Promo Kits
Ready-assembled kits picked at the Almaty warehouse: gift sets, branded merchandise, promoter uniforms and campaign materials.
Retail Equipment
Stands, shelving units, lightboxes and promo tables — assembled or flat-packed. Delivered with on-site installation.
Branded Coolers
Branded refrigerators and cooler display units: serial-number tracking, delivery to outlets, and reverse logistics during rotation.
The Full Delivery Cycle to Astana
- 1
Order Intake and Picking
The client submits a task: which SKUs, to which outlets, in what quantities. The WMS generates a picking order; warehouse staff assemble and label each consignment per outlet.
- 2
Dispatch from Almaty
The cargo is loaded onto AdLogix's own or partner vehicles and dispatched to Astana on an agreed schedule or as a dedicated run for a specific campaign.
- 3
Point-of-Sale Delivery
In Astana, couriers deliver materials to specific retail outlet addresses. Each delivery is confirmed with a photo report and the signature of the responsible person on site.
- 4
POSM Mounting and Installation
Field teams under AdLogix supervision install retail equipment and place POSM according to the planogram. Dismounting of old materials is carried out where required.
- 5
Reverse Logistics
At the end of a campaign or during rotation, AdLogix collects materials and equipment from Astana outlets and returns them to the Almaty warehouse for storage or disposal.
POSM Delivery to Astana: Scheme Comparison
| Parameter | Via AdLogix | In-House Logistics |
|---|---|---|
| Pre-shipment storage | 5,000 m² warehouse in Almaty, WMS-tracked | Own or rented warehouse |
| Outlet-level picking | SKU-level assembly before dispatch | Manual picking by marketing or agency staff |
| Transport | Own and partner vehicle fleet | Ad-hoc contractors or courier services |
| Installation in Astana | Field teams under AdLogix supervision | Separate contractor, separate contract |
| Reporting | Photo reports, WMS data, online access | Fragmented reports from multiple vendors |
| Reverse logistics | Included in a single end-to-end process | Organised and paid for separately |
Who Benefits from AdLogix Marketing Materials Logistics to Astana
- FMCG brands running regular promotional campaigns in Astana retail chains.
- Advertising and BTL agencies managing POSM placement across Kazakhstan.
- Manufacturers requiring rotation or reverse logistics of retail and branded cooler equipment.
- International companies building marketing materials distribution in Kazakhstan without their own infrastructure.
- Brands that need a single point of accountability for custody warehousing, delivery and installation.
Frequently asked questions
Does AdLogix have a warehouse in Astana?
No, the AdLogix warehousing hub is located in Almaty. Deliveries to Astana are made by regular runs from the Almaty warehouse, while installation and courier work in Astana is carried out by field teams under AdLogix supervision.
How often are shipments made from Almaty to Astana?
Shipment frequency is agreed individually: regular scheduled runs or dedicated transport for a specific campaign are both available. Terms are set out in the contract.
Who carries out retail equipment installation in Astana?
POSM mounting, dismounting and installation in Astana is performed by field and partner teams working under AdLogix supervision. Results are confirmed by a photo report for each outlet.
Can I track what has been delivered and where?
Yes. All shipments are recorded in the AdLogix WMS: clients can view delivery status, receive photo reports and access consolidated outlet-level data. Integration with the client's ERP is available.
What happens to materials after a campaign ends?
AdLogix organises reverse logistics of POSM and equipment from Astana retail outlets back to the Almaty warehouse, where materials are sorted, recorded and held in custody warehousing until the next use or disposal.
How is the cost of POSM delivery to Astana calculated?
Pricing depends on volume, shipment frequency, the scope of services required (picking, installation, reverse logistics) and other project parameters. Submit a request and AdLogix will prepare a tailored quote.
Let’s discuss your task
We will prepare a quote for your volumes, geography and timelines.