Marketing Logistics for FMCG Brands in Kazakhstan
AdLogix is a 3PL marketing logistics operator in Kazakhstan. We manage the full trade-marketing supply chain: custody warehousing of POSM and retail equipment, promo-kit assembly, co-packing, retail distribution, and headquarters reporting. We have been working with FMCG manufacturers and BTL agencies since 2019.
Get a quoteWhy FMCG Brands Need a Specialised 3PL Operator
Trade marketing in FMCG runs on a strict promo calendar: materials must reach point-of-sale locations before a campaign launches, not after. A standard warehouse has no experience with a POSM campaign covering 200+ SKUs, cannot assemble promo kits tailored to specific store formats, and cannot report to headquarters in the required format.
AdLogix builds logistics around marketing objectives: we store materials and equipment, manage stock in our WMS, pick shipments for each campaign wave, and deliver to retail outlets across Kazakhstan. In one project, AdLogix delivered to 3,500+ point-of-sale locations across 14 regions simultaneously, cutting delivery lead times by 40% compared to the client's previous setup.
FMCG Brand Challenges and AdLogix Solutions
| Brand Challenge | AdLogix Solution | Result |
|---|---|---|
| Launch a promo campaign on time nationwide | POSM custody warehousing in Almaty, wave-based picking, regional distribution | Materials at point of sale before campaign start; in one project — 14 regions covered simultaneously |
| Monitor POSM stock and prevent shortages or surpluses | Unit-level tracking in WMS, real-time reports, ERP integration | 99.8% picking accuracy, transparent real-time stock visibility |
| Manage a fleet of retail equipment and branded coolers across retail outlets | Serial-number-based storage, reverse logistics from stores, preparation for redeployment | Unified fleet records, location tracking for every unit |
| Run a retail loyalty programme with prize delivery | Storage of promo products and merchandise, kit assembly, addressed delivery | Over 10,000 deliveries completed across AdLogix projects |
| Pack a promo product into branded packaging before shipment | On-site co-packing: assembly, packaging, and labelling to client specifications | Ready promo SKUs without using the brand's own production capacity |
| Report to headquarters on material usage and outlet coverage | Structured WMS reports: stock movements, balances, SLA performance | SLA met in 99.2% of cases; data exported in the required format |
AdLogix Services for FMCG Brands
POSM Custody Warehousing
Our 5,000 m² warehouse in Almaty accepts wobblers, shelf talkers, displays, posters, and other materials. Unit-level WMS tracking, real-time stock visibility, and on-demand dispatch.
Retail Equipment and Branded Coolers
AdLogix stores racks, shelving units, branded coolers, and freezers with serial-number-level tracking. Reverse logistics from point-of-sale locations is included in the same service.
Kit Assembly and Co-Packing
Promo kit assembly tailored to store formats, co-packing and labelling of promo SKUs, and gift set assembly for loyalty programmes.
Retail Distribution
Delivery to point-of-sale locations in Almaty, Astana, and across Kazakhstan. Own and partner vehicle fleet, addressed delivery with proof of receipt.
Installation and In-Store Setup
Installation and removal of retail equipment, and POSM placement at point of sale — carried out by AdLogix field teams.
Headquarters Reporting
Reports on stock levels, material movements, and SLA performance. WMS integration with the client's ERP for automated data transfer.
How AdLogix Launches a Promo Campaign for an FMCG Brand
- 1
Receiving and Putaway
Materials and equipment arrive at the Almaty warehouse. AdLogix counts, barcodes, records the condition of each item, and assigns WMS storage locations.
- 2
Wave Planning
Based on the promo calendar and outlet matrix, a shipment plan is created: which kit goes to which region and by when.
- 3
Picking and Packing
The warehouse picks shipments for each store format or outlet type and performs co-packing of promo packaging where required.
- 4
Delivery to Outlets
AdLogix's own and partner fleet delivers materials to addresses across Almaty, Astana, Kazakhstan's regions, Uzbekistan, and Russia.
- 5
Installation and In-Store Setup
Field teams install retail equipment and POSM on site. At the end of the campaign, they dismantle and return items to the warehouse.
- 6
Client Report
AdLogix produces a report covering outlet reach, material usage, and SLA compliance. Data is available online or exported to the client's ERP.
Who Benefits from AdLogix Marketing Logistics
- International FMCG manufacturers running trade marketing in Kazakhstan without their own warehouse or logistics team.
- Advertising and BTL agencies that need a reliable 3PL partner to execute client projects.
- Brands managing a fleet of retail equipment or branded coolers across hundreds of point-of-sale locations.
- Companies running retail loyalty programmes with addressed delivery of prizes and promo kits.
- Brands entering the Kazakhstan and Uzbekistan markets and looking for a regional 3PL hub.
Frequently asked questions
What is marketing logistics and how does it differ from standard logistics?
Marketing logistics is supply chain management for trade-marketing purposes: custody warehousing of POSM and retail equipment, promo kit assembly, addressed delivery to point-of-sale locations, and campaign reporting. Unlike product logistics, it demands strict adherence to the promo calendar, tracking of hundreds of material SKUs, and control over retail outlet coverage.
Which regions does AdLogix cover?
Our primary geography is Almaty, Astana, and Kazakhstan's regions, as well as Uzbekistan and Russia. In one project, AdLogix delivered to 14 regions simultaneously. Russia and Kazakhstan are both EAEU members, so shipments between them require no customs clearance; for Uzbekistan, AdLogix coordinates documentation with local partners.
How does AdLogix ensure promo kit picking accuracy?
All stock is managed in our proprietary WMS: every SKU has a warehouse code and movement history is recorded automatically. Picking is executed against system-generated tasks with checks at each stage. Based on live project data, picking accuracy is 99.8%.
Can AdLogix store branded coolers and manage a retail equipment fleet?
Yes. AdLogix stores branded coolers and freezers with serial-number-level tracking. We organise reverse logistics from point-of-sale locations, inspect equipment condition, and prepare units for redeployment. Complex repairs are handled through our service partners.
How does headquarters receive campaign progress data?
AdLogix generates reports on material stock levels, outlet coverage, and SLA compliance. Data is available online via the WMS or exported to the client's ERP through integration. SLA compliance across AdLogix projects stands at 99.2%.
How is pricing calculated for an FMCG brand?
Pricing depends on the scope of services: custody warehousing, picking, co-packing, delivery, and installation. AdLogix prepares a tailored commercial proposal after receiving a brief describing the project objectives and geography.
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