POSM & Retail Marketing Materials Storage in Almaty

POSM & Retail Marketing Materials Storage in Almaty

POS materials and retail marketing materials span hundreds of small SKUs with short lifecycles. We store them unit by unit, assemble campaign kits for specific points of sale, and deliver them ready for campaign launch.

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Why POSM Requires a Dedicated Approach

A standard product warehouse operates with boxes and pallets. POS materials are thousands of units in varying formats — from stickers and wobblers to large displays. Without SKU-level tracking, they are easily mixed up, damaged, or lost.

AdLogix was built from the ground up as a warehouse for marketing materials: bin-location storage, tracking by campaign and brand, and photo documentation of condition at goods receipt.

Materials We Accept

  • Wobblers, shelf talkers, stoppers, and price tag holders.
  • Posters, leaflets, catalogues, and brochures.
  • Tabletop and floor displays, dispensers, and mini-stands.
  • Branded stickers for windows and coolers.
  • Promotional merchandise and giveaways for activations.

POSM Lifecycle at Our Warehouse

  1. 1

    Goods Receipt from Printer or Manufacturer

    We verify quantities against shipping documents and record any defects or discrepancies.

  2. 2

    Campaign-Based Storage

    Materials are stored with references to brand, campaign, and validity period.

  3. 3

    Kit Assembly per Address

    We assemble individual kits according to the address programme — a dedicated set for each point of sale.

  4. 4

    Delivery and Reporting

    We deliver to points of sale or regional representatives and provide a full dispatch report.

  5. 5

    Returns and Disposal

    Outdated materials are returned, written off, or disposed of with a certified act.

What Is Included in the Service

OperationWhat We Do
Goods ReceiptSKU-level counting, quality control, photo documentation
StorageBin-location and pallet storage, campaign-based tracking
ReportingStock balances and movements in WMS, export to client ERP
Kit AssemblyPacking kits per address programme, labelling
DeliveryAlmaty, Astana, regions of Kazakhstan, Uzbekistan, Russia
DisposalWrite-off of outdated materials with certified act

Frequently asked questions

What are POSM and retail marketing materials?

POSM (point of sale materials) are items used to merchandise the point of sale: wobblers, shelf talkers, displays. Retail marketing materials include posters, leaflets, and catalogues. Both types are used to promote products in retail.

Do you track materials by campaign?

Yes. Every SKU is linked to a brand and campaign, so you can view stock balances for each activation separately.

Can you distribute materials to hundreds of addresses?

Yes. We assemble an individual kit for each point of sale based on the address programme and deliver across Kazakhstan. In one project we serviced more than 3,500 points of sale.

What happens to materials after a campaign ends?

We organise the return of remaining stock from points of sale, recount it, reuse any serviceable materials, and dispose of outdated items with a certified act.

Do you accept materials directly from the printer?

Yes, direct receipt from printers and manufacturers is a standard operation. We verify quantities and report any defects.

Let’s discuss your task

We will prepare a quote for your volumes, geography and timelines.